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AdvaComm Partners with Spirent to Deliver Mobile Customer Experience Measurement Solutions in the Middle East

Oct 27, 2015

 

Dubai – 18th October 2015 –  AdvaComm Associates FZE is pleased to announce that it has entered into a partnership agreement with Spirent Communications to bring true mobile customer experience measurement solutions to the Middle East. The ability to compare the performance of a range of smartphones for voice and data services across the competing mobile networks was a key attribute in AdvaComm selecting Spirent.           

Under the agreement, AdvaComm will work with Spirent to promote Spirent’s suite of solutions for evaluating the user experience of voice, video and data services including Nomad (voice service experience); Datum (data service experience); Chromatic (video calling and streaming video service experience) and Quantum (battery life). AdvaComm will also support the promotion of key products such as Spirent TestCenter Live that enable service assurance of wide area Wi-Fi networks which are becoming prevalent across the Middle East. AdvaComm will combine these leading edge tools with their own in-house expertise that includes both network and device testing capabilities.

Commenting on the cooperation, Dr Jamal Khalab, founder and managing director of AdvaComm noted, “Spirent has solutions with a proven track record in leading telecoms markets such as the UK, US and Europe. We instantly saw the potential of these products as part of our service offering and the value they could deliver to our client base in the Middle East. We are delighted to work closely with Spirent to bring measurement of true customer experience tested from any device on any network and at any time. We are particularly excited to be working with Spirent on benchmarking the voice and data performance of leading smartphone devices in the UAE and we look forward to a successful delivery of our projects”.

David Hill, vice president of EMEA for Spirent Communication commented, “Partnering with AdvaComm enables us to expand our presence in the Middle East while helping mobile operators in the region to build a loyal subscriber base. Our unique test methodology for evaluating the user experience of new mobile devices and services lets mobile operators understand the user experience and get answers to business-critical questions.”

                                            

About Spirent Communications plc

Spirent Communications plc. (LSE: SPT) is the leading provider of verification, assessment, analytics, and device intelligence solutions. We enable those who deliver networks, connected devices, and communication services to provide a superior user experience. From service provider networks and enterprise data centers to mobile communications and connected vehicles, Spirent works with leading innovators to help the world communicate and collaborate faster, better, and more securely. For more information visit: http://www.spirent.com/About-Us/News_Room

 

About AdvaComm

Established in 2004, AdvaComm Associates delivers leading edge wireless telecoms technology services and expertise to their clients. Over the last 11 years, the company has built up a solid reputation for technical excellence in network-planning and optimization as well as branching out into new services areas ranging from strategy consultancy, engineering, procurement, programme delivery and performance enhancement. In addition, AdvaComm delivers clients excellence in resourcing, training and solutions. With a high quality, client centric, technology focused approach, AdvaComm has won significant amounts of new and repeat business that has driven our geographical expansion with a capability to service clients across Europe, Africa, the Middle East and Asia.

For further details contact: email: admin@advacomm.co.uk ; call +971 4 434 0259 or fax +971 4 434 0273

 

Media Contacts

Sailaja Tennati

Spirent Communications

+1 (770) 432-3225 / sailaja.tennati@spirent.com

 

About AdvaComm:
Established in 2004, AdvaComm Associates brought leading edge 3G network planning and optimization services and expertise from Europe to the Middle East, supporting the first 3G launch for Etisalat and Huawei. Over the last 10 years, the company has built up a solid reputation for technical excellence in network planning and optimization as well as branching out into new services areas from consultancy into resourcing, training and solutions. With a high quality, technology focused approach, AdvaComm has won significant amounts of new and repeat business that has driven our geographical expansion across the Middle East, Africa, Asia and Europe.

For further details contact:
Email: info@advacomm.co.uk
Tel: +971 4 434 0259
Fax: +971 4 434 0273

 
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